Performance PR for High Growth Consumer Brands

We build a custom team of PR, affiliate and marketing specialists for each brand we work with, so you get the right expertise for your category and objectives.

OUR APPROACH TO PR

A collage featuring women, food containers, sunglasses, a woman's torso, ice pops, skincare products, a dog, and a woman holding lipstick.

We work side-by-side with brands to execute integrative communications strategies that deliver best-in-class results in driving brand awareness and revenue. We are a one-stop shop for all of your communications and branding needs, curated into a la carte custom teams, just for your business.

NO ONE TEAM IS THE SAME

We understand how to translate your business goals into communications campaigns, marrying your brand voice with earned media placements and meaningful partnerships that move the needle.

OUR CLIENTS ARE FEATURED IN:

WHO WE ARE

Good Apple PR is a collective of top-tier consultants across media relations, marketing, brand strategy, and beyond. We operate as an agency alternative and extension of your team, curating bespoke groups of specialists who align with your brand’s specific needs and goals. Our clients see us as results-driven partners, storytellers, and champions, handpicking the finest talent: the Good Apples of the bunch.

Traditional agencies aren’t keeping up. Many rely on outdated methods and a sales team that hands off your campaigns to one-size-fits-all teams, and that just won’t do. We assemble the right talent for every challenge, ensuring high-impact strategies that pull every lever across branding and communications to build visibility, engagement, growth, and lasting success.

LatinX, Woman-Owned

Meet Our Founder

Ginally Applebaum

Ginally (pronounced jih-NEL-ee) began her career in 2014 at a boutique PR agency, rising to a senior role before going freelance in 2017. Over more than ten years in consumer PR, she has led media relations strategies with measurable ROI for 50+ domestic and international beauty, fashion, food, lifestyle and wellness brands in the CPG space

From 2020, large PR agencies brought her in to consult for their teams. There she saw how rigid teams without niche expertise, affiliate or SEO knowledge were holding brands back, and built Good Apple PR as a collective of specialists instead.

OUR SERVICES

For consumer and CPG brands, the coverage that matters most is the kind that sells. We specialize in commerce PR: placing products in evergreen shopping and sales round-ups, "best of" lists, holiday gift guides and dedicated "I Tried It" reviews, backed by regular editor meetings and expert-led stories.
Includes: ✓evergreen shopping and sales round-ups ✓ holiday gift guides ✓ "I Tried It" reviews ✓editor meetings, ✓expert-led stories

Founder stories open doors that product pitches can't: profiles, broadcast segments, podcasts and awards. We position founders and executives as experts, prepare them through media training, and manage speaking engagements and award submissions. We also support clients with crisis communications when needed.
Includes: ✓ media training ✓executive positioning ✓podcast bookings ✓brand features ✓ founder stories ✓speaking engagements ✓award submissions

We connect press coverage to revenue by running affiliate programs alongside PR, from choosing partners and commission structures to tracking, testing and optimization. Running both together means placements can earn commission and every result can be measured.
Includes: ✓ affiliate selection and management, ✓commission structures ✓ full-funnel programs ✓ tracking and analytics ✓ testing and optimization.

Need something else, such as SEO support? We source the right expert through our network.
- Social Media & Influencer Marketing
- Event Production
- SEO, AEO & GEO Strategy
- Increasing AI Visibility

Strong coverage starts with a clear story. We define or refine your positioning and messaging, analyze the competitive landscape, and plan partnerships and brand activations, including media events, that give editors a reason to write.
Includes: ✓ marketing and ✓communications strategy ✓competitive analysis ✓ message development ✓partnerships ✓ brand activations and events ✓ trade show support

GET IN TOUCH

Partnering with Good Apple PR

It starts with a discovery call and onboarding, where we learn your brand, category and objectives. From there we define your goals, key targets and the resources needed to reach them, informed by competitive analysis and industry research.
We hand-pick consultants from our collective based on your category and objectives, so you work with specialists who want to work on your business. No one team is the same.
We develop your messaging, press kit assets and story angles for editors, partners and creators.
We secure earned media, manage affiliate and influencer partnerships, and report on results against your objectives.

Real Results

2x YoY Affiliate Program Growth

Avg 30+ Monthly Press Hits Per Client

2-3x Press MoM Compared to Previous Agencies

1 Trillion+ Media Impressions

3+ Year Client Retention

$2.5M+ Generated in Sales

5x High-Impact, Breakout Press Hits Compared to Previous Agencies

WHO WE’VE WORKED WITH

Testimonials & Achievements

"Since partnering with Good Apple PR nearly three years ago, their team has been instrumental in helping Kulfi gain recognition at both the brand and product level among editors and key opinion leaders across the industry. They have secured over 300 press placements annually, including first-time, top-tier coverage in publications we've admired for years. Our founder also made her debut on the TODAY Show's She Made It, which was an incredible milestone, and has appeared on several high-impact podcasts, including Second Life and The Kara Goldin Show. As advocates for both our brand story and our standout formulas, GAPR has been a true partner in bringing Kulfi's narrative to life. Through thoughtful, strategic PR, they continue to champion our vision and scale brand awareness."

-Gabrielle Kerins, Marketing Director & Priyanka Ganjoo, Founder
"Good Apple PR has been an incredible asset to our product launch. The agency's strategic planning and placements have been invaluable. Helping us learn how to navigate the world of Public Relations. Their placements were well thought out and strategic, no money was wasted, and metrics were always front and center. Creative, smart, focused, great team very focused and a pleasure to work with. Highly Recommend."

-Sherry Berkley, Founder of Proofed
"Good Apple PR was an incredible PR partner for us in 2025. Their team is creative, fast thinking, and genuinely understands how to position a brand for impact. Throughout every key sales season, GAPR stayed tightly connected with our team, checking in for the latest metrics so they could secure the strongest possible press coverage. Their instincts are sharp, their follow-through is exceptional, and they know PR inside out. Working with Ginally and her team was an absolute gem of an experience, and we saw real results because of their talent and dedication."

-Nancy Yen, Founder of Omie
"Ginally and Good Apple PR have renewed my faith in PR strategies. Before Good Apple PR, I had worked with a number of agencies who drove little results. Within our first month of partnership with Good Apple, Diggs went from earning 5 placements a month, to over 20 press hits within our first month. We're approaching one year of partnership, and Diggs has earned more than just brand growth through quality press hits, pet awards recognitions and in-depth product reviews under Good Apple's services. Traditional PR agencies haven't come close to driving the results Good Apple PR has. They truly feel like an extension of our team."

- Zel Crampton, CEO & Founder, Diggs
"We saw almost immediate results within our first three months of working with Good Apple PR. They got us into every high-impact 'best of protein powder' article that was vital for our backlinks and SEO. Including dedicated product reviews and buzzy coverage for our Erewhon celebrity smoothie collaborations. We had over 150 press mentions by month 6. Truly an incredible team that really gets commerce PR! Protein powders is such a challenging category for us to get press coverage on, and they made it seem like a breeze. Highly recommend them!"

- Katie Nahoum, VP of Marketing, KOS
"I've had the pleasure of working with Good Apple PR in my marketing role at The Wig Company. The experience with Ginally and her team has been nothing short of great. From the very beginning, their professionalism and creativity were evident. They took the time to understand our focus brands and their values, creating personalized strategies that have not only reinforced our existing visibility but also enhanced our reputation with editors and social media influencers. Their attention to detail and proactive approach created a mutually beneficial collaboration throughout our time working together. I can't recommend Good Apple PR enough for anyone looking to elevate their brand through thoughtful, results-driven PR."

-Kristen Collins, Marketing Manager The Wig Company
"I've worked with Ginally and Alana for over 3 years, predating the official launch of the Good Apple PR collective last year. They've been crucial to LensDirect's press efforts, especially as a privately owned business in the optical industry for over a century, competing against vision care giants. I value the press diversification they've helped us achieve- from podcast appearances and media interviews sharing my entrepreneurial story and my family's ties to the optical industry, to 'best of' articles driving revenue, SEO ranking, and brand growth. I highly recommend working with them; they know their stuff. 10/10."

- Ryan Alovis, CEO, LensDirect
"Ginally has been a force to reckon with! Since onboarding with her, we have seen explosive growth in our earned media program, resulting in a 600% increase in year over year revenue, and a meaningful improvement in the quality of our media placements, including dedicated features. We see her and her team as a true extension of the team: our personal eyes and ears of our industry landscape. They have demonstrated an incredible understanding of our brand mission and voice, and we can always trust that their ideas and recommendations are in line with our vision. They bring an unmatched level of optimism and professionalism to our interactions, and we look forward to our weekly calls. I have referred several past colleagues to Good Apple PR, which speaks volumes about my satisfaction and confidence with our engagement."

-Ashley Prescott, Head of Consumer Marketing
"I am thrilled to commend Good Apple PR for their exceptional work in both Public Relations and Affiliate Program setup. Their team's expertise and creativity significantly boosted our brand's visibility through a meticulously crafted PR strategy. Simultaneously, their proficiency in establishing and optimizing our affiliate program has been a key driver of our success. Good Apple PR's personalized approach, strategic thinking, and results-driven mentality make them a standout choice for any brand looking to make a lasting impact. I wholeheartedly recommend their services."

-Nadya Okamoto, Co-Founder of August
"It's been a true pleasure working with Ginally both as a fellow consultant and now as a freelancer for GoodPop. I have complete trust in both her ability to and persistence in securing stand out media stories. She functions as an extension of your team, asks all of the right questions and delivers on results in both a professional and personable way."

-Kristi Kleila, Director of Communications, GoodPop
"Hiring a publicist can be a big risk for a small company as results are never guaranteed, but hiring GAPR was one of the best decisions I've ever made. They helped substantially increase my company's revenue. In fact, the press coverage they secured resulted in so many sales that I had to shorten our contract because my team and I were so overwhelmed. We had anticipated some additional traffic and sales, but what we experienced far surpassed our expectations. To say that we received a great ROI in working with GAPR would be an understatement. We would have had to spend thousands of dollars more to acquire the same number of customers through paid ads. In addition to being a tremendous asset to my company, Ginally is also such a great person to work with. She's flexible, understanding, and kind. What more could I ask for?"

-Vanessa Youshaei - Founder & CEO, Petite Ave